Mike Bongiorno contributed to the development of Italian television, leaving an indelible mark that has piqued the interest of sociologists, communication experts, and television critics due to his extraordinary ability to reach everyone with a unique and engaging language. Through his personal and professional journey, the exhibition aims to delve into the significant role of television in Italian society from the post-World War II period onwards and demonstrate how television broadcasts have contributed to shaping the customs, habits, consumption patterns, and political opinions of the population far more than other media.

By entering the homes of Italians, television became an instrument for the nationalization of the masses, triggering the process of spreading language, information, entertainment, and cultural content. This process generated, among the citizens of our country, the development of common tastes and interests.

An exhibition by Comune di Milano - Cultura | Palazzo Reale | Cor per la cultura